Generate and distribute energy to face the challenges of the future together
In fact, each Enelcustomer enrolled in the program was able to participate in which had the three-fold objective of educating, informing and entertaining users. The programme provided for different participation methods, narrated, and articulated through a structure based on four main strands: tourism, environment, mobility and well-being. From the to "arcade" models, from mazes to memory games, small challenges to learn how to improve everyday life and take responsibility for energy consumption.
Results evidenced the success of the initiative: 1,400,000 members for 4 million activities carried out on the platform. A participation that rewarded through the provision of over 5.000.000 euros returned to the community in gas and electricity bonuses, cinema tickets, free supplies for a year, and much more.
A relationship of trust between Enel Energia and its customers that is renewed again this year with the new programme ENELPREMIA WOW!, a new initiative that holds a new promise: a new surprise every week!