ENELPREMIA WOW!, a million subscribers at the completely free loyalty program

Special initiatives, bonuses in the bill, coupons and dedicated competitions: ENELPREMIA WOW!, the completely free loyalty program dedicated to Enel Energia customers celebrates an important milestone. In April, a million members were registered!
Launched a year and a half ago, the success of ENELPREMIA WOW! reaches new heights: every week the promise of a new surprise has been kept and the growing number of members proves it.
Thanks to the various initiatives implemented with third party partners selected by Enel Energia, ENELPREMIA WOW! has distributed over 4 million discount coupons, allowing Enel Energia customers to save on their daily expenses, to receive bonuses in their bills, and lots of prize draws thanks to the competitions held! Some examples? 9 prize contests dedicated to customers already registered with ENELPREMIA WOW! with trips and technological products up for grabs, and numerous and recurring initiatives to obtain bonuses directly in Enel Energia's gas or electricity bill.

ENELPREMIA WOW! crosses the milestone of a million subscribers and is ready to renew itself with many new arrivals: free subscriptions to digital newspapers and magazines, free films and many dedicated discounts for the purchase of toys, home and kitchen accessories. What are you waiting for? Discover ENELPREMIA WOW! and sign up for the loyalty program that rewards you every week.


ENELPREMIA WOW! is the completely free loyalty program dedicated to Enel Energia * customers who have signed a contract for the supply of electricity and/or gas for their home. Registration is free and allows you to immediately get a welcome coupon. Plus, every week, ENELPREMIA WOW! offers you many dedicated initiatives: coupons that can be spent with third party partners, prize competitions and special initiatives to get bonuses on your electricity or gas supply directly on your bill.


Register for the loyalty program ENELPREMIA WOW! it's simple and immediate, you can do it directly online! Log in or register in your Customer Area on the enel.it website and navigate to the “ENELPREMIA WOW!” section: you can register with a simple click and immediately receive a welcome coupon! Do you prefer to do everything from your smartphone? No problem. Download the Enel Energia App for free from the Apple Store or Play Store and follow the same procedure. Wherever you are, you can sign up for the loyalty program and start discovering the rewards reserved for you!

Every week, close to you: discover and reward yourself!

* Joining the program is allowed to natural persons of legal age, residing in Italy, already customers on the free market with Enel Energia, owners of active supply of natural gas for domestic use of the "individual heating use" type, "use of food and hot water cooking" and/or active supply of electricity for domestic use, registered in the ENELPREMIA WOW! by Enel Energia. All those who do not fall within the above categories and those who use the services of last resort are expressly excluded from participating in the Contest. Cases for which the regulation imposes a specific prohibition to subscribe are also excluded (by way of example and not limited to PLACET offers).