Free electricity and gas market in Italy
The free market guarantees consumers the freedom to choose their electricity and gas supplier from a vast range of options available on the market. This allows you to find the solution that best suits your needs and obtain personalized rates.
What is the protection and greater protection service
The gas protection service and the enhanced protection service are regulated by the Regulatory Authority for Energy, Networks and the Environment (ARERA) and guarantee customers a price defined and updated by the Authority respectively for natural gas and for electricity. This type of service is intended for domestic customers who have not yet chosen to switch to the free market.
For non-vulnerable customers, the end of the gas protection and greater protection service is set at:
- 1 January 2024, for gas (resolution 100/2023)
- 1 April 2024 for electricity (resolution 362/2023)
Is it worth switching to the free electricity and gas market?
The transition to the free energy market offers several advantages to consumers. First of all, the possibility of choosing the supplier and finding rates suitable for every consumption need. Furthermore, suppliers on the free market can also offer additional services that allow consumers to optimize their consumption and save on their bills.
Among the Enel Energia offers, Scegli Oggi and Scegli Oggi Relax are designed for those who are still in the protected electricity market and want to move to the free market taking advantage of an affordable price for the energy component.
Environmental impact of the free energy market
By entering the free market you have the possibility of choosing suppliers who offer energy from renewable sources. With the growing interest in environmental sustainability, many consumers prefer to support the transition to clean energy sources such as solar or wind energy.
If you subscribe to one of electricity offers from the web with Enel Energia you will use only energy certified by the new system “Guarantees of Origin” of the Energy Services Manager (EC Directive 2009/28/EC).
What happens if you remain in the protected market
Whoever decides to remain in the protected energy market will maintain a "predefined or protected" supplier who offers the economic conditions established by ARERA. It will therefore encounter:
- Tariffs pre-established by the Authority, not customizable
- Standard options, defined outside of specific needs
- Convenience vs. Competitiveness, the protected market offers regulated rates, which could be less competitive than personalized rates and promotions offered in the free market
- Impossibility to choose the supplier, identified by ARERA.
When can we move to the free market
The transition to the free market can occur at any time. Simply choose the rate that best suits your needs and activate it, even online, by signing the contract. Provide the personal data of the holder of the supply; the supply address and your contact details. The transition is totally free and does not require any additional costs, with the exception of any charges connected to signing the contract itself.
Free your energy and pass by Enel Energia, with the offer Scegli Oggi if you come from the protected market you will get a 30% discount on the list price of the energy component for the first 12 months plus a marketing and sales fee (CCV Luce) equal to 120 euros/POD/year (VAT and taxes excluded), for the first 12 months of supply, to be paid on a monthly basis.
The other expenditure components will be applied as provided by the Energy and Environment Regulatory Authority (ARERA). For further information, consult the technical and economic conditions of the offer.
Move to the free market with Scegli Oggi is an opportunity to be seized by those who wish to benefit from tariffs suitable for every consumption need and personalized management of their needs. It's a safe way to start taking advantage of the free energy market and enjoy greater choice, flexibility and savings.
Choose Enel Energia for your home
There are times when we all need more energy, switch to the free market and discover all the advantages of our offers.

Scegli Oggi
Take advantage of the discount on the list price of the energy component locked in for the first 12 months
*The price refers to the energy component only (VAT and taxes excluded) discounted by 30% and fixed for the first 12 months. If you come from the free market, the discount will be 15% and equal to €0.23843/kWh. This price includes network losses which are applied as defined, published and updated by ARERA. **The price refers to the marketing and sales fee (CCV Luce) which, for the first 12 months of supply, will be equal to 120 €/POD/year (excluding VAT and taxes), to be paid on a monthly basis.

Scegli Oggi Relax
Protect your home and take advantage of the discount on the list price of the energy component blocked for the first 12 months
*The price refers to the energy component only (VAT and taxes excluded) discounted by 35% and blocked for the first 12 months. If you come from the free market, the discount will be 20% and equal to €0.22440/kWh. ** The price refers to the marketing and sales fee (CCV Luce) which, for the first 12 months of supply, will be equal to 120 €/POD/year (excluding VAT and taxes), to be paid on a monthly basis. For the first 24 months of supply, the Enel X Protection 360 Plus service is included at a cost of €4.90 per month.