When it comes to electricity and gas supplies, many consumers are faced with a crucial choice: opt for the free market or remain in the protected service. The free market and the enhanced protection service have distinct requirements and advantages, but it is essential to understand the differences to make an informed decision. Learn more about what distinguishes the free market from the greater protection service, to identify the option best suited to your needs.

What does protected service mean

The greater energy protection service is a supply regime in which tariffs are regulated and established by the Regulatory Authority for Energy, Networks and the Environment (ARERA) at a national level. In this system, users do not have the possibility to freely choose their energy supplier, but are obliged to use the service offered by the local network operator or other suppliers designated by ARERA to supply electricity and gas.

The protected market is designed to guarantee consumer protection and ensure stable and transparent tariffs. The tariffs are reviewed periodically by ARERA to take into account fluctuations in the cost of raw materials and market conditions.

In the free market, however, consumers have the freedom to choose between multiple offers proposed by different suppliers, guaranteeing greater possibilities for customization and flexibility of energy contracts.

Differences between free and protected markets

Rates and offers

In the free market, suppliers can offer competitive commercial offers, with fixed prices, discounts, personalized packages and additional services to meet different needs. For example, Enel Energia offers Scegli Oggi an advantageous offer for those coming from the protected market.


In the enhanced protection service, the tariffs are established and updated by the Regulatory Authority for Energy, Networks and the Environment (ARERA). While this offers stability to consumers, the Authority's tariffs do not include special offers or promotions or value-added services.

Services and flexibility

In the free market, suppliers can offer a range of additional services, such as dedicated customer support, mobile apps to track consumption, electronic invoicing and flexible payment options. Scegli Oggi Relax by Enel Energia includes the 360 ​​Plus Protection Service by Enel the bill directly to your e-mail box thanks to Bolletta Web and you will make your contribution to the environment, using energy certified by the new “Guarantees of Origin” system of the Energy Services Manager (EC directive 2009/ 28/EC).


In the enhanced protection service, the main focus is the stability of the tariffs defined by ARERA. Consumers looking for a simple, standardized solution may prefer this option.

Possibility to choose the supplier

In the free market, consumers can switch providers at any time without additional costs or interruptions in service. This flexibility allows you to always look for the best offer on the market and adapt to your needs. Scegli Oggi by Enel Energia is designed specifically for those coming from the greater protection service, as it applies a 30% discount for the first 12 months on the list price of the energy component and a marketing and sales fee (CCV Luce) equal to 120 euros/POD/year (VAT and taxes excluded) for the first 12 months of supply, to be paid on a monthly basis.


The other expenditure components will be applied as provided by the Energy and Environment Regulatory Authority (ARERA). For further information, consult the technical and economic conditions of the offer.

In the enhanced protection/protection service, the territorially competent operator  is identified by the Authority and without the possibility of choice for the consumer.

Power offers

Choose Enel Energia for your home

There are times when we all need more energy, switch to the free market and discover all the advantages of our offers.

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Scegli Oggi

Take advantage of the discount on the list price of the energy component locked in for the first 12 months

30% if you come from the Protected Service
Power price fixed for the first 12 months
Power Price
Prezzo originale
0,2805 €/kWh *
barrato. Prezzo attuale
0,19635 €/kWh *
al kilowattora
CCV Power Price
120 €/POD/Year**

*The price refers to the energy component only (VAT and taxes excluded) discounted by 30% and fixed for the first 12 months. If you come from the free market, the discount will be 15% and equal to €0.23843/kWh. This price includes network losses which are applied as defined, published and updated by ARERA. **The price refers to the marketing and sales fee (CCV Luce) which, for the first 12 months of supply, will be equal to 120 €/POD/year (excluding VAT and taxes), to be paid on a monthly basis.

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Enel X 360 Plus Protection Service included
Scegli Oggi Relax

Protect your home and take advantage of the discount on the list price of the energy component blocked for the first 12 months

20% if you come from the Free Market
35% if you come from the Protected Service
Power Price
Prezzo originale
0,2805 €/kWh *
barrato. Prezzo attuale
0,18233 €/kWh *
al kilowattora
CCV Power Price
120 €/POD/Year**

*The price refers to the energy component only (VAT and taxes excluded) discounted by 35% and blocked for the first 12 months. If you come from the free market, the discount will be 20% and equal to €0.22440/kWh. ** The price refers to the marketing and sales fee (CCV Luce) which, for the first 12 months of supply, will be equal to 120 €/POD/year (excluding VAT and taxes), to be paid on a monthly basis. For the first 24 months of supply, the Enel X Protection 360 Plus service is included at a cost of €4.90 per month.