Happy Hours: shift consumption and save

Smart management of home Energy is no longer just a matter of saving, but a pillar of the Energy transition. Thanks to the Happy Hours initiative, dedicated to customers enrolled in the EneltiPremia loyalty program, you can save if you consume Energy at different times than usual; therefore, reducing it in a certain time slot and increasing it in another.

With Happy Hours, we invite you to consume better, shifting the Energy load to strategic moments of the day, for example, during the central hours when solar production is generally higher. In this article, we will discover how to transform daily habits into tangible benefits, optimizing the use of your household appliances to make your bill lighter and the national electricity system more balanced.

Happy Hours: the new frontier of conscious consumption

Enel’s Happy Hours initiative was created with the aim of making the customer an active player in the Energy market. The underlying concept is simple and innovative: consumption is not distributed evenly throughout the day; during the evening hours, for example, Energy demand is massive. On the contrary, during the central hours of the day, consumption is lower and the grid is potentially powered by a greater share of Renewable energies.

Through the “missions” mechanism, Enel encourages users to shift their consumption towards time slots when the grid is under less pressure. This process not only helps the stability of the electricity system, but also translates into a direct economic benefit for you. Participating is extremely simple.

You need to:

• be an Enel customer: the offer is dedicated to those who already have an active contract;
• sign up for EneltiPremia: the loyalty program that enables access to the challenges;
• accept the mission: once you receive the communication via e-mail or app, simply join to start accumulating benefits.

How missions work and how the reward is calculated

The heart of Happy Hours is transparency. Every month, we propose “missions” to help you optimize your consumption.

Each mission clearly indicates:

• how much Energy to shift, for example 1 kWh
• when to consume more or less
• the reward you can obtain on your bill

The result depends on how you modify your consumption compared to your habits.

But how is the benefit actually calculated?

Consumption on the day of the mission is compared with the average of your past consumption in the same time slots. If the mission falls on a weekday, the average of the last 10 weekdays will be calculated; otherwise, the average of the last 5 days, Saturdays or holidays, will be calculated.

If during the Mission period you reach the indicated goal, Enel rewards you. For example: you shift 1 kWh and we give you double the kWh* you shifted as a gift.

*The kWh given as a gift refer exclusively to the Power price.

A practical example of a mission

Let’s imagine that the mission requires you to shift 0.5 kWh, corresponding, for example, to a washing machine cycle:

1. action: you run a washing cycle, around 1 hour, between 10:00 and 14:00 instead of in the evening;
2. reward: Enel gives you the Energy component needed to ideally cover two washing machine cycles, 2 hours;
3. result: you have reset the Power price for the consumption of that activity simply by changing the start time.

This dynamic not only reduces bill expenses, but also educates the user to better understand the impact of their household loads, making home management a smarter and more interactive process.

Go to the Enel Energia App and discover the active missions for June.

^{*Average consumption calculated based on the actual consumption of household appliances currently available on the market.}

Frequently Asked Questions