Samsung Bespoke AI laundry column: smart washing machine and dryer

Optimise space and reduce consumption with Samsung technology and Enel benefits.

Did you know that laundry management is one of the activities that has the greatest impact on the electricity bill? Choosing the right household appliances is not only a matter of aesthetics, but a concrete step towards a more efficient, sustainable and simple-to-manage home.

Today, thanks to the Samsung Bespoke AI laundry column, artificial intelligence enters your laundry room to eliminate waste. This solution transforms the way you take care of your garments by combining premium performance and maximum energy saving.

Why choose the column configuration?

Pairing a washing machine and dryer in a column is not only a solution for small apartments, but a design choice for smoother and more orderly domestic management.

Free up valuable space: using height allows you to double the usable surface of the laundry room, leaving space for baskets or storage units.

Comfort and ergonomics: placing the dryer above the washing machine avoids having to bend down continuously. The drums are at a natural height, making the transfer of garments quick and effortless for the back.

Bespoke design: a column made up of two aesthetically identical machines creates a harmonious visual effect, transforming a technical corner into a furnishing element consistent with the rest of the laundry room or bathroom.

Artificial intelligence at the service of your saving

The term “AI” in the Bespoke range is not just a label, but represents the integration of sensors and algorithms that actively work to optimise every single washing cycle. In a market where it is essential to orient yourself towards household appliances with high energy efficiency, Samsung’s artificial intelligence optimises every cycle, reducing consumption and waste.

Smart Washing (AI Wash)

The washing machine does not run a simple programme: it analyses the load through weight and water turbidity sensors. It determines the type of fabric and the level of dirt to precisely dose water, detergent and the duration of the cycle. Result: no more detergent waste — also thanks to the integrated EcoDosatore — or unnecessary rinses.

AI Drying (AI Dry)

The dryer constantly monitors the degree of humidity. As soon as the garments are dry, the cycle ends automatically. This protects the fibres from excessive heat and reduces operating times and, consequently, electricity consumption.

Technical details of the Bespoke AI laundry column

The Samsung bundle includes two energy class A household appliances, designed to work together optimally.

Bespoke AI washing machine (9 kg): equipped with Ecobubble™ technology, which transforms detergent into bubbles to clean thoroughly even at low temperatures. Washing at 20° instead of 40° reduces energy consumption by up to 70%, without giving up hygiene.
Bespoke AI dryer (9 kg): heat pump technology guarantees superior efficiency compared to traditional electric resistance models, with significantly lower consumption for the same performance. It treats garments with extreme delicacy and facilitates ironing.

Features	Bespoke AI washer	Bespoke AI dryer
Dimensions (W x H x D)	600 x 850 x 600 mm	600 x 850 x 600 mm
Depth with porthole	630 mm	650 mm
Net weight	75 Kg	58 Kg
Energy class	A-55% (up to 55% more efficient than class A)	A

In addition to the product measurements, remember to allow extra space at the back for water and electrical connections (approximately 5–10 cm) and side space of approximately 1.5 cm on each side to facilitate the insertion of the household appliances and ensure correct ventilation.

Smart Integration and Sustainability

Thanks to the Samsung SmartThings ecosystem, available for iOS and Android, your laundry column communicates directly with your smartphone for total control, allowing you to:

Monitor consumption: receive detailed reports to learn to manage energy more consciously.

Plan washes: start cycles remotely during the most convenient time bands or when your photovoltaic system produces the maximum amount of energy.

Receive personalised advice: AI learns from your habits and suggests the best programme for each load.

Maximise savings on your bill with Enel Casa

Samsung’s technological efficiency finds an ally in Enel Casa, the free service created from the collaboration between Enel and Samsung that brings savings directly to your bill.

By purchasing the Bespoke AI washing machine, you receive a package of 180 kWh of free energy dedicated exclusively to your washes, equivalent to approximately 330 cycles in 2 years, with no time band restrictions.

The mechanism works thanks to integration with Samsung SmartThings: Enel recognises the consumption of your washing machine, distinguishes it from the rest of the home and applies to those kWh an energy component at €0/kWh, visible in the bill detail or directly from the App.

To activate the service, simply connect the washing machine to the Wi-Fi network, register it on SmartThings and follow the guided Enel Casa activation procedure.

Samsung technology

If you are an Enel Energia customer or become one, you have Samsung’s cutting-edge technology with exclusive benefits:

Zero-interest financing (TAN 0% - TAEG 0%).
€60 bonus on your power bill.
Free delivery to the floor for all products.

Discover more

Frequently asked questions

A Stacking Kit is required. This accessory ensures the mechanical stability of the two household appliances and often includes a practical pull-out shelf to facilitate loading and unloading laundry. With the Enel offer, the Stacking Kit is free, to be redeemed on My Samsung.

No. If the household appliances are installed with the dedicated kit, the washing machine perfectly supports the weight of the dryer, which is usually lighter.

The weight and humidity sensors always operate at hardware level to guarantee you precise washes. However, to fully take advantage of the smart functions, consumption monitoring and personalised suggestions, Wi-Fi connection is essential. Once you receive your Samsung washing machine, connect it to SmartThings and follow all the steps to activate the Enel Casa service, thus optimising energy management.

To correctly design the niche or unit that will house the column, it is necessary to take into account the overall dimensions of both household appliances. The minimum recommended width is 60 cm, with a depth of at least 63 cm (considering the model with the most protruding porthole) and a total height of approximately 172 cm once stacked and secured to the Stacking Kit. Remember to add 5–10 cm at the back for connections and side space for ventilation.